HCA Healthcare Impact Report
The 2022 Annual Impact Report celebrated and quantified the exceptional dedication of doctors, nurses, and colleagues worldwide. In under 50 pages, the story of 365 unprecedented days was brought to life through custom photography and a sleek, elegant design. The report used a highly visual, emotive, and easily digestible format to effectively showcase the meaningful contributions HCA Healthcare made to its communities.
HCA HealthONE Brand Summit
A launch event for the newly branded HCA HealthONE in Denver, CO, where the creative team led the art direction for every aspect of the experience, including space design, stage setup, brand activations, and video production.
CareNow Myrtle Beach
CareNow required a targeted campaign to successfully launch their entry into the Myrtle Beach, South Carolina market. By leveraging their existing brand identity, the refreshed creative elevated the brand while being tailored to resonate with the local audience. This approach ensured that the content was both relevant and engaging for the new market, fostering a strong connection with the Myrtle Beach community.
HCA Healthcare Hospital and Nurses Week
Each year, HCA Healthcare honors colleagues with a campaign of gratitude, which includes multiple assets across various communication channels. It features authentic custom photos of those who deliver selfless service to patients every day.
HCA Healthcare Tradeshow Booth
As one of the nation's largest healthcare providers, HCA Healthcare required a standout presence at conferences and tradeshows each year. In collaboration with Astor Group from Portland, OR, we developed a visually striking concept that highlighted our newly created branding.
CareNow Urgent Care Cold and Flu Campaign
During the pandemic, CareNow clinics remained open to safeguard the health and well-being of our communities. We launched a cold and flu campaign featuring our real doctors, nurses, and their families, highlighting our unwavering commitment and support in the face of challenging times. This version emphasizes both CareNow’s dedication and the personal connection with healthcare workers.
HCA Florida Healthcare New Movers Campaign
Leveraging a simplified and scalable creative approach, this growth campaign introduced HCA Florida Healthcare to new movers as they settled into their communities, fostering new behaviors and generating an estimated $28 million in revenue for 2023.